Andrew Mitchell - profile pic

Co-Founder & CEO

With over 20 years of experience in the field of communications, Andrew offers a wealth of knowledge and creative talent, all from a unique international perspective as a result of having lived outside of North America for over two decades in Russia, Japan and Switzerland.

Andrew began his career in communications as a journalist for various international media outlets, including the Associated Press. He honed his skills at three of Japan’s leading newspapers before twice being named Sportswriter of the Year while at the International Herald Tribune-Asahi Shimbun in Tokyo.

During seven years with the communications team at the International Olympic Committee, he worked alongside the IOC President, IOC Members and senior executives, preparing media strategies and delivering their communications needs, including speeches, press releases and Op-Eds.

More recently, Andrew delivered communications for Olympic Broadcasting Services (OBS) at the Olympic Winter Games PyeongChang 2018 before overseeing all communications for the highly successful debut of Breaking at the Buenos Aires 2018 Youth Olympic Games.

Andrew co-authored FISU’s 70th Anniversary Book in 2019 and has been a member of the International Sports Press Association (AIPS) since 2006.

Peter Stafford - profile pic

Co-Founder & CEO

Since relocating to Switzerland in 2009, Peter has been actively involved in international sport, leading projects and providing advisory services at International Federations, host broadcasters and commercial organisations.

He brings an extensive network of contacts and has considerable experience working with senior executives in the development and implementation of strategic policies.

Equipped with master’s degrees in business administration and sports law, as well as a degree in sport science, Peter puts this knowledge to use leading the business and operational side of MSM.

A confident communicator, Peter is a natural leader who manages the MSM client accounts, working hand in hand with his creative colleagues to develop and implement the strategic vision.

Ana Jelusic Black - profile pic

Director of Marketing & Communications

Ana is a seasoned communications professional and social media expert. She is also a three-time Olympic Alpine skier, having represented Croatia at the Olympic Winter Games Salt Lake City 2002 at the age of 15 before going on to compete at Torino 2006 and Vancouver 2010.

She retired from the sport in 2012 but remained within the Olympic fold when she joined the International Olympic Committee as Athletes’ Relations Manager. Ana was a Young Ambassador at the Youth Olympic Games Innsbruck 2012 and worked her fourth Olympic Games as a non- athlete earlier this year in PyeongChang.

Ana has always had a passion for events, media and communications, so she embarked on her second career providing communications and PR for one of the biggest sports events in Croatia and serving on the Croatian Fair Play Commission. Her background as an Olympic athlete provides Ana with a unique perspective on large-scale sporting events, and an insider’s ability to effectively gain the trust of and communicate with athletes, organisers and other stakeholders.

Ana is fluent in Italian, Croatian and English and and can hold her own in German, French and Spanish.