Sport Climbing, Karate debut at Tokyo 2020


It was a great honour for MSM to have been part of not one but two Olympic debuts this summer at Tokyo 2020.

Sport Climbing and Karate made their maiden appearances at the XXXII Olympiad and both were deemed massive successes.

But while the IFSC is now gearing up for Sport Climbing’s sophomore Games at Paris 2024, the WKF will be putting all its focus on being reinstated onto the Olympic programme for future editions of the Games.

MSM looks forward to continuing helping both on their respective Olympic journeys!

📸: IFSC/ Leo Zhukov 📸: WKF/ Xavier Servolle / Kphotos


WKF engages MSM for promotion of Karate's debut at Tokyo 2020


The final Olympic qualifying tournament for Karate took place earlier this month in Paris, with some 500 karatekas competing in the eight different Olympic categories. As a result, 78 athletes from 34 nations have now booked their tickets to Tokyo 2020.

MSM is the agency in charge of helping the World Karate Federation (WKF) with their communications activities in the lead up to and during Tokyo 2020, beginning with the Paris qualifiers.

Together with the WKF, MSM is working proactively to enhance the Federation’s brand by ensuring that clearly defined structures and processes are in place, from editorial planning to social media strategy and fan engagement.

We are helping the WKF tell its stories in engaging and creative ways, while producing original content that is delivered quickly and accurately for immediate impact.

Karate’s Olympic debut at Tokyo 2020 is scheduled for 5-7 August 2021, and we are beyond excited to be part of the World Karate Federation team for this historic occasion!

#MSM #communications #publicrelations #olympicgames #tokyo2020 #karatelife


A look back on Sarajevo & East Sarajevo


Two years ago today we were in Sarajevo & East Sarajevo for the start of the EYOF 2019 Winter European Youth Olympic Festival.

Some places you visit stay with you long after you leave, and Bosnia and Herzegovina is definitely one of them.

It didn’t matter who you spoke to – volunteers, taxi drivers, people you’d meet in the streets – they were all genuinely interested in knowing how the event was progressing and being perceived. After all the hardships of the recent past and the lingering tensions, what the area needed most of all was for the event to go off without a hitch to provide a ray of hope for the future.

The local organisers pulled it off, hosting a tremendous event for Europe’s best young athletes that truly exemplified the phrase “using sport for the betterment of humanity.”

The NOC of BiH and the two cities of Sarajevo & East Sarajevo won a Peace and Sport Award for Diplomatic Action of the Year for their efforts, an honour that was richly deserved.

MSM is proud to have played a small role in making this edition of the EYOF such a success, although it goes without saying that we took away a great deal more than we left behind.


Breaking, Sport Climbing added to Paris 2024


Our hearty congratulations go out to not one but two of our clients for their inclusion on the sport programme for the Olympic Games Paris 2024!

The World DanceSport Federation (WDSF) will oversee Breaking for the first time ever at a Games, while the International Federation of Sport Climbing (IFSC) will make their second appearance, following Sport Climbing’s Olympic debut at Tokyo 2020 next year.

The Executive Board of the International Olympic Committee (IOC) made the decision at its final meeting of 2020 today.


Giving thanks to our SMEs on Thanksgiving


As some of our American colleagues and friends gather to celebrate Thanksgiving today, we wanted to take a moment to show our appreciation for our dedicated team of experts, who over the course of the past year helped us adapt, grow and find innovative ways to support our clients in spite of the upheaval brought about by the pandemic.

We want to thank social media expert Mica Moore for bringing her big smile, heart and enthusiasm to every project we send her to – be it in Baku, Budapest or Belarus.

Our gratitude to our writers, Mark Bisson and Jeremy Inson, for helping to bring the inspiring stories of our clients to life.

Merci beaucoup to Kate Ollier and Sophie Perrault for their thorough translation and editing work.

A big shout out to our designers Arturo Rossi and Bojan Georgievski for their creative brains and work, the latter often delivered on very tight deadlines.

Last but not least, thank you James Pearce for guiding our clients through media training so they are expertly equipped to deal with anything a journalist may throw at them.

We are proud to be working with such an outstanding team of professionals!


MSM Teams Up With IFSC


MSM is thrilled to announce that it will provide advisory services to the International Federation of Sport CIimbing (IFSC) as it prepares for the sport’s first appearance at the Olympic Games next year.

An agreement was reached today that will see MSM assist the IFSC communications team in the lead-up to, during and following the rescheduled Tokyo 2020 Games next summer.

With less than a year to go, we’re already rolling up our sleeves for what we are confident will be an amazing debut at Tokyo 2020.

ŠPORT 2020

MSM Presents at Sport for Business Event


MSM enjoyed taking part in the Šport 2020: Sport for Business conference today in Ljubljana, Slovenia. Although we couldn’t be there in person due to travel restrictions, we were ‘present’ virtually, with Peter sharing his insights during a presentation on the alignment of sponsorship and communication strategies.

We followed the rest of the event with great interest and were particularly impressed by the quality and variety of the speakers.


James Pearce Puts MSM Client Through His Paces


We were delighted to team up with the talented ex-BBC presenter James Pearce to deliver a morning-long media-training session for one of our clients.

It was challenging, informative, educational and entertaining all at once, and our client left the session far better equipped for his next foray into the world of media interviews.

We look forward to working with James again in the future.


Monthly Updates From Victoria Evans


Each month, Victoria Evans inspires employees at sponsor Curtis Banks, one of the UK’s largest independent SIPP providers, with an update of her progress in pursuit of a world-record solo row across the Atlantic Ocean.

Victoria is using the challenge, for which she will depart in the first quarter of 2021, as a vehicle to draw attention to gender inequality in sport, in particular the barriers that prevent access to sport for women and girls.

We are pleased to share Victoria’s updates with Curtis Bank on our platform.

March 2020 :: April 2020 :: May 2020 :: July 2020


Social Media Guru Valeria Merli Joins MSM


We are very happy to announce that Milano’s own Valeria Merli has joined our team as Social Media Manager.

We believe in the power of social media communication for both our agency and our clients, and are proud to add another talented woman to our team.

Welcome on board, Valeria!


Victoria Evans to Solo Row Atlantic Ocean


During these last weeks and months, while many of us focus on staying safe and well, Victoria Evans at Sea Change Sport has been preparing for her challenge to break the world record for the fastest female solo crossing of the Atlantic Ocean.

Victoria is also passionate about ensuring a bright future for women and girls in sport and is raising money for the Women In Sport charity.

All of us at MSM are proud to support Victoria’s campaign and be a part of her worthy mission.

You can follow Victoria’s epic adventure via:
Insta, Facebook and Twitter – all @seachangesport
Website: www.seachangesport.com
and LinkedIn


MSM Mourns Death of EOC President


We will always remember the way EOC President Janez Kocijančič comported himself: treating everyone he met with respect, greeting them with an openness and warmth forever punctuated by his trademark smile. A true gentleman.

We worked side by side with Janez for two years and witnessed firsthand a man who worked tirelessly for the Olympic Movement in Europe, all the while championing the inclusion of every NOC on the continent, not just the big players.

His legacy extended far beyond the sports world and he will be sorely missed.


Peter Joins Guy Horne On SportWorks Podcast


Peter shared the SportWorks mic today with Guy Horne to provide insights on what smaller-scale multi-sport events aim for as key outcomes of their communications strategies.

Check out the entire conversation here in the episode called “Beyond the field of play: Positioning of Smaller-Scale Multisport Events.

Available on Spotify, Google Play, iTunes, and SportWorker.com


MSM Takes Part in Virtual Job Fair


It was a great pleasure for MSM to take part in yesterday’s iWorkinSport virtual job fair alongside such titans as the IOC, FIFA, FIBA, Inter Milan, Juventus, adidas and IMG.

After speaking with so many talented young MBA students and recent graduates, it’s safe to say that the future of sports administration is in good hands. Many thanks to everyone who took part.