The final Olympic qualifying tournament for Karate took place earlier this month in Paris, with some 500 karatekas competing in the eight different Olympic categories. As a result, 78 athletes from 34 nations have now booked their tickets to Tokyo 2020.
MSM is the agency in charge of helping the World Karate Federation (WKF) with their communications activities in the lead up to and during Tokyo 2020, beginning with the Paris qualifiers.
Together with the WKF, MSM is working proactively to enhance the Federation’s brand by ensuring that clearly defined structures and processes are in place, from editorial planning to social media strategy and fan engagement.
We are helping the WKF tell its stories in engaging and creative ways, while producing original content that is delivered quickly and accurately for immediate impact.
Karate’s Olympic debut at Tokyo 2020 is scheduled for 5-7 August 2021, and we are beyond excited to be part of the World Karate Federation team for this historic occasion!
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