MSM Teams Up With IFSC


MSM is thrilled to announce that it will provide advisory services to the International Federation of Sport CIimbing (IFSC) as it prepares for the sport’s first appearance at the Olympic Games next year.

An agreement was reached today that will see MSM assist the IFSC communications team in the lead-up to, during and following the rescheduled Tokyo 2020 Games next summer.

With less than a year to go, we’re already rolling up our sleeves for what we are confident will be an amazing debut at Tokyo 2020.

ŠPORT 2020

MSM Presents at Sport for Business Event


MSM enjoyed taking part in the Šport 2020: Sport for Business conference today in Ljubljana, Slovenia. Although we couldn’t be there in person due to travel restrictions, we were ‘present’ virtually, with Peter sharing his insights during a presentation on the alignment of sponsorship and communication strategies.

We followed the rest of the event with great interest and were particularly impressed by the quality and variety of the speakers.


James Pearce Puts MSM Client Through His Paces


We were delighted to team up with the talented ex-BBC presenter James Pearce to deliver a morning-long media-training session for one of our clients.

It was challenging, informative, educational and entertaining all at once, and our client left the session far better equipped for his next foray into the world of media interviews.

We look forward to working with James again in the future.


Monthly Updates From Victoria Evans


Each month, Victoria Evans inspires employees at sponsor Curtis Banks, one of the UK’s largest independent SIPP providers, with an update of her progress in pursuit of a world-record solo row across the Atlantic Ocean.

Victoria is using the challenge, for which she will depart in the first quarter of 2021, as a vehicle to draw attention to gender inequality in sport, in particular the barriers that prevent access to sport for women and girls.

We are pleased to share Victoria’s updates with Curtis Bank on our platform.

March 2020 :: April 2020 :: May 2020 :: July 2020


Social Media Guru Valeria Merli Joins MSM


We are very happy to announce that Milano’s own Valeria Merli has joined our team as Social Media Manager.

We believe in the power of social media communication for both our agency and our clients, and are proud to add another talented woman to our team.

Welcome on board, Valeria!


Victoria Evans to Solo Row Atlantic Ocean


During these last weeks and months, while many of us focus on staying safe and well, Victoria Evans at Sea Change Sport has been preparing for her challenge to break the world record for the fastest female solo crossing of the Atlantic Ocean.

Victoria is also passionate about ensuring a bright future for women and girls in sport and is raising money for the Women In Sport charity.

All of us at MSM are proud to support Victoria’s campaign and be a part of her worthy mission.

You can follow Victoria’s epic adventure via:
Insta, Facebook and Twitter – all @seachangesport
Website: www.seachangesport.com
and LinkedIn


MSM Mourns Death of EOC President


We will always remember the way EOC President Janez Kocijančič comported himself: treating everyone he met with respect, greeting them with an openness and warmth forever punctuated by his trademark smile. A true gentleman.

We worked side by side with Janez for two years and witnessed firsthand a man who worked tirelessly for the Olympic Movement in Europe, all the while championing the inclusion of every NOC on the continent, not just the big players.

His legacy extended far beyond the sports world and he will be sorely missed.


Peter Joins Guy Horne On SportWorks Podcast


Peter shared the SportWorks mic today with Guy Horne to provide insights on what smaller-scale multi-sport events aim for as key outcomes of their communications strategies.

Check out the entire conversation here in the episode called “Beyond the field of play: Positioning of Smaller-Scale Multisport Events.

Available on Spotify, Google Play, iTunes, and SportWorker.com


MSM Takes Part in Virtual Job Fair


It was a great pleasure for MSM to take part in yesterday’s iWorkinSport virtual job fair alongside such titans as the IOC, FIFA, FIBA, Inter Milan, Juventus, adidas and IMG.

After speaking with so many talented young MBA students and recent graduates, it’s safe to say that the future of sports administration is in good hands. Many thanks to everyone who took part.